Resume

Involved in the creation, strategy, and development of patient and healthcare provider web sites; iPad presentations; emails; banner ads; videos and webinars for healthcare providers and patients; social media creation, including Facebook page, post, and ad creation; print materials for healthcare providers, patients, and pharmacists; journal ads; sales force training materials; and call script creation for patient support call centers. Also, involved in concept development for new business pitches, as well as for current clients. Involved in the pitches as needed. Work directly with art directors, creative directors, account management, editorial, project management, medical team, UX, and development teams. Participate in and lead client presentations, client input and feedback meetings, client medical, legal, and regulatory meetings, as well as meetings with other vendors and agencies working with the client on collaborative projects. Contributed to and participated in market research for various clients and applied the learnings to new tactics and projects that were in development, as well as use the knowledge gained to recommend additional tactics to the client. Supervise freelance and junior writers, determining the need for additional copy support, delegating of tasks, and reviewing their work and providing constructive feedback. Developed a number of webinars for patients, as well as medical, legal and regulatory approved answers for live Q&A sessions after the webinars. Responsible for implementing or providing direction to other writers or art directors of changes received from internal, client, and medical legal or regulatory teams.